EAEcommerceReadAbandonedCarts

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Overview

Retrieves abandoned shopping cart data from Magento e-commerce sites. Connects to Magento API to fetch information about carts that customers created but did not complete as orders, enabling follow-up marketing and analysis.

When This Action Runs

Manual execution or scheduled tasks for abandoned cart analysis and recovery campaigns. Typically used for marketing automation, customer retention efforts, or business intelligence reporting on e-commerce behavior.

How It Works

  1. Validates site code - Finds the Magento site using the provided site code or uses current object if it's a MagentoSite
  2. Creates utility instance - Initializes EcommerceReaderUtils with the site ID
  3. Sets record limit - Uses provided maximum records parameter or defaults to 50
  4. Calls API - Invokes readAbandonedCarts method to fetch data from Magento
  5. Processes results - Handles returned abandoned cart information
  6. Accumulates results - Collects any errors or status information during processing

Parameters

Parameter 1: Site Code (Required) - Code of the MagentoSite to read abandoned carts from

Parameter 2: Maximum Records To Read Per Call (Optional) - Limit for number of records per API call (default: 50)

Database Tables Affected

  • MAGMagentoSite - References the Magento site configuration (read-only)
  • Abandoned Cart Tables - Creates or updates abandoned cart data (varies by implementation)
  • Integration Logs - May create log entries for API calls

Important Warnings

⚠️ Site Code Resolution

  • First attempts to find site by provided code
  • Falls back to using current object if it's a MagentoSite instance
  • Returns failure if neither approach yields a valid site

⚠️ API Connection Dependencies

  • Requires active Magento API connection
  • Depends on proper site configuration with valid credentials
  • Network connectivity issues cause action failure

⚠️ Record Limit Management

  • Default limit is 50 records per call
  • Large limits may cause API timeouts
  • Consider API rate limits when setting maximum records

⚠️ Parameter Validation

  • Site code parameter is required and validated
  • Maximum records parameter must be integer or empty
  • Invalid parameters cause validation failure

⚠️ Exception Handling

  • Wraps all processing in try-catch block
  • Any exception returns failure result
  • Check logs for detailed error information

⚠️ Data Freshness

  • Retrieves current abandoned cart data from Magento
  • Data may change between API calls
  • Consider frequency of execution for data consistency

⚠️ Performance Considerations

  • API calls may take significant time
  • Large datasets require multiple calls
  • Consider impact on Magento server performance

⚠️ Integration Utility Dependencies

  • Relies on EcommerceReaderUtils implementation
  • Utility handles actual API communication
  • Changes to utility affect action behavior

⚠️ Business Use Cases

  • Customer retention and follow-up campaigns
  • Abandoned cart recovery automation
  • E-commerce analytics and reporting
  • Marketing campaign effectiveness analysis

⚠️ Data Privacy

  • May contain customer personal information
  • Handle retrieved data according to privacy policies
  • Consider data retention and security requirements

⚠️ API Rate Limits

  • Magento may impose API call limits
  • Frequent execution may hit rate limits
  • Monitor API usage to avoid restrictions

Module: magento

Full Class Name: com.namasoft.modules.magento.utils.EAEcommerceReadAbandonedCarts